Store Lighting

September 3, 2008 | By | In retailing

It annoys me whenever I see retailers who have no idea what store lighting is about. Last weekend, I was in the largest and newest shopping mall in my city, and it was evident that some retail outlets were clueless about store lighting. Take a boutique store for ladies garments, I saw. Firstly, there were areas of the store that was under-lit. Secondly, the display rack for ladies fashion was placed under the darkest part of the aisle. It’s no wonder the store was empty of customers.

Foremost, store lighting is used to create the mood. Depending on what you sell, the lighting could be dimmed, bright or focused. It could be of any color provided that it matches what you say your store is. Properly designed lighting soothes or excite the customers, it also serves to highlight sections of your store and merchandise. Used in conjunction with your feature wall or display, this creates a very strong statement about you. Use lighting to create focal points, and place your merchandise there. By doing this, you highlight your merchandise, and you are communicating with your target customers.

Lastly, provide enough illumination for your people to work. It makes for a better working environment. A dimly lit store will just sap the energy out of you, use lighting to create a sense of energy. By doing so, you draw customers into your store, you highlight your merchandise, and you will have energetic people working with you.

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