Stay Longer Buy More

September 30, 2008 | By | In retailing 


Is there a direct relationship between the length of time shoppers spend in your retail store and the money they spend?

Most retailers would agree that the longer the shopper browse in their retail store, the more they tend to spend. It figures that shoppers will look at a wider range of your merchandise, your in-store promotions and your impulse items on display. Psychologically, when a person is looking at all these colorful and brightly packaged merchandise, he or she is more likely to buy more. When shoppers enter your retail store, they have already decided to they will spend money. They are already in a buying mood, and their resistance to your store promotions are eased.

If the above is true, do retailers know how much time their customers spend in their store? Will they spend more time in your store if your store is well designed with plenty of aisle space? Are shoppers more likely to buy more if they speak to a sales associate?

What can you as a retailer do to maximize the time shoppers spend in your store, and give them enough room to wander around?

Retail store layout is everything. Merchandise lines have to be in a layout that flows together seamlessly, and category of merchandise should be related and suited to the buying patterns of your customers. Layout of promotions and promotion areas should be clearly designed and attractively highlighted.

Friendly service is the name of the game. I have had so many customers asking me about the products, the price, the location, even the small print on the packaging. Our people should always be the ones to initiate contact with the customers. It costs us nothing to greet and smile.

Shoppers need space to move around. Aisle need to be wide enough for traffic, and wide enough that kids sitting in trolleys cannot grab merchandise off the shelves. Most importantly, shoppers should have enough space to move around other shoppers with loaded trolleys.

Fast check-out service. Shopping is fun for the family, paying for it isn’t so much fun. Reduce the time spent at the check-out, and your shoppers will feel better about coming to your retail store. It’s no fun waiting in line for 10 minutes with the kids in tow.

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2 Responses to “Stay Longer Buy More”

  1. Ben Waugh on September 30th, 2008 5:00 pm

    I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.

  2. Adrian Lee on November 12th, 2008 3:22 pm

    Ben, thanks for your kind comment. I hope you continue reading.

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