Refill And Recovery

January 13, 2009 | By | In retailing

This term is used to describe the process of restocking your shelves and making sure that your retail store is neat and tidy before opening for business. Too often a lack of attention to this process and the result is lost sales. In our retail store, we do refill and recovery an hour before the store opens for business. This ensures that our store is as new and ready for business when our customers come in.

Restock

Some Store Managers will tell you that they don’t need to schedule a specific time for refill and recovery; that it is something that is done on an on-going basis, through out the business day. They are losing sales and they don’t even know it.

Of course, the refill and recovery of the store is an on-going process that has to be continuously kept up by all associates to keep it under control, but that alone will not ensure you keep on top of it because sales associates have other priorities, including replenishment and serving your customers.

Lack of proper attention to the process, will result in loss of productivity, reduced floor coverage, out of stock situation on the selling floor, and disorganization in the warehouse.

Many customers will not bother to ask for the item if it is not on your selling floor. If the customer don’t see it, they will assume that you do not stock it. It’s a fair and reasonable assumption. After all, if you want to sell it, it should be displayed on the sales floor. Imagine the impact this can have on your sale target if that happens just a few times a day. It could make the difference between making your target and missing it.

For more articles, “How Much Is Your Customer Worth?”

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