Positioning Tactics
POSITION TACTICS SYSTEM BY LISA GINGER
Marketing is all about being in the right place, at the right time, with the right message. To get your message across you need an edge, you need to create your Unique Selling Proposition.
Let’s start with a little about positioning tactics.
No matter what you have to offer the marketplace, you must learn that the most successful businesses know they cannot be everything to everyone. Instead they focus in on a narrow subject area – a niche. No matter what you are selling (whether it be a product or a professional service), you need to hone in on your niche. This is the area where you can leverage on your strength, to achieve a competitive advantage. This is your USP.
You might be tempted to think that, offering a product or service that is appealing to everyone will generate more sales than one geared toward a small segment of the market. But the fact is, this concept rarely ever succeed. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better.
Are you ready for the ultimate marketing package for small business owners?
Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won’t be the right message, for anyone. Try to remember that and apply it in everything you do related to your business. This is the golden rule of marketing.
I’m sure you realize it’s impossible to meet everyone’s needs. So you need to create your USP aimed at a selected target group and attempt to appeal to them and them alone.
• Cater your product or service to solve their needs…
• Adjust your marketing to fit with their interests…
• Write your advertising to be compelling to them…
This may seem simple at first glance. But, when you implement it; it is a sure-fire way to increase your sales. The main idea is to focus in on one specific area. It is impossible for any one product or service to fill everyone’s needs.
You may be a little skeptical at first. If this is the right way to do business, why don’t all (or any) of your competitors do it? It’s a good question.
For one, many businesses are afraid to set themselves apart. This is due in part to being afraid of stepping out from the pack. Differentiation is the key to success in business.
You stand a better chance of becoming a market leader in a targeted niche instead of a larger one. If you look around at your competition, it is likely that no one has segmented the market and gone after a smaller niche. That means there is a prime opportunity for you if you give this a try.
Can you see the value of a Unique Position?
Component 1:Positioning Tactics Manual
- The 3 Keys to a profit generating USP
- How a USP will bring clarity in everything you do.
- 5 Tips for side-stepping a Price War
- How to establish credibility
Component 2: Unique Selling Proposition Action Plan
- The short cut method to the USP creation process.
- Zero in on what prospective customers really want to know.
Bonuses
- How to write Profit Pulling Ads.
- How to generate a Public Frenzy with press releases.
P.S. If you’re really serious about learning how to set yourself apart from the pack and put your business on the path to success, CLICK HERE FOR POSITIONING TACTICS SYSTEM.
