USP In Retail

September 23, 2008 | By | In Marketing 


Developing a unique selling point is one of the fundamental steps to your retail success. This is sometimes referred to as Store Identity. In other words, what makes your retail outlet unique in the eyes of shoppers.

Some of the ways you make your business unique:

  • Most exclusive brands
  • Merchandise of highest quality
  • Lowest Price
  • Widest selection of merchandise
  • Most friendly store personnel
  • Best loyalty program

There are so many ways to make your store stand out from the rest. It’s not only in merchandise, price or selections. It could be your retail store design, color or lighting that makes you unique. Anything that you can do better than the competition is what the customers will remember you for. You need to uncover what benefits your retail store, products or service bring to your customers, in comparison with the competition.

Looking at the competition:

  1. What are the key benefits/features of their retail store, products or services?
  2. What customer segment are they targeting?
  3. What are their Strength and Weaknesses?


Look at your own operation:

  1. What are the key benefits/features of my retail store, products or services?
  2. What about my retail store, products or services that is different?
  3. Where is the Opportunity and Threat coming from?


Are you unique?
It’s not what you think that you’re unique, it’s what your customers say that matters. It’s easy to ask your customers on what improvements you can make, what problems they experience and how you can make things better. A simple survey of your shoppers will give you the answers.

Find out how you can develop your own Unique Selling Proposition.

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2 Responses to “USP In Retail”

  1. Creativity In Retailing | Retail Marketing on January 11th, 2009 1:12 am

    [...] For more articles, “Unique Selling Point In Retailing”. [...]

  2. Shukor Yahya on February 15th, 2011 4:56 am

    I am thinking of setting up a business selling my Kufi paintings, prints, premium items all about Kufi square products aand souvenit items for sale. Where the USP is is key.

    I envisaged that the shop or gallery must have a good location in a new shopping complex in Farenhaite 8, Bukit Bintang, Kuala Lumpur.
    I would like to work wit a retail designers around this city for smooth operation in near future. This offer also require establishment of the retail flow business system, account and operation that must work for the Business long time sustenance and growth.

    best

    Shukor Yahya

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