More About USP

September 15, 2008 | By | In Marketing

The USP (unique selling point) concept was developed in the late 1950’s by Rosser Reeves. Over time, they have been shown to be a highly effective means for advertising. This has been true for giant corporations and small businesses, and service professionals.

When you offer a service or a product, you need to find a way to differentiate your business from the competition. It doesn’t matter what business or service you provide. The use of a unique selling proposition in your business can only benefit you.

What can developing your Unique Selling Proposition can do for you.

Find a niche and position yourself as the best choice for that niche.
Place your product or service on a different level than your competition.
Protect your business from market fluctuations.
Increase effectiveness in your advertising dollars and get your product or service
remembered more than other competing products or services.
Create a stronger preference for your company’s products so you can charge a higher price.

Sound interesting? Well, I certainly hope so. If you really want to to set yourself apart from the competition and put your business on the path to success, read POSITIONING TACTICS SYSTEM by Lisa Ginger.

You’ll learn how to find your niche, create your USP, and write profit pulling ads and press releases.

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