Cultivating Customers Lifetime Loyalty

September 5, 2008 | By | In customer service

I’m sure every retailer has heard of the importance of cultivating your customers’ lifetime loyalty. I have to admit though, I have heard anyone tell me what their customers’ lifetime loyalty is worth. Most of the time, it’s just an idea they have. They know this concept makes sense, but they can’t see the numbers that support this concept.

I wrote an article “How Much Is Your Customer Worth”. You can find it in the article section. In my article, you will see exactly how much your customer is worth. It also explains what customer satisfaction is so important these days. Not just as a catch-phrase. I’ve include the formula that I use to calculate what my customers are worth.

As a consumer, I do not like the trends that are happening in my part of the world. It is not about the prices that are going up, it’s about how welcomed the consumer feels when he walks into a retail outlet. I don’t know about you but I dislike going to a supermarket where you have barely enough room to walk, let alone push a shopping cart. Or the way merchandise is stacked up in the aisle, unopened. How would you like be shopping in a dirty supermarket? The saddest part is they can get away with it because they have the lowest price in the city.

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