Articles




RETAIL MARKETING

1) Being Different With consumers being bombarded by advertising 100 times a day, the way you serve your customers must be different in order to just be noticed. You must be different in everything you say and do. Being different is standing on the side of the customer…….continue reading

2) Serving The Customer You can always tell when a customer is making a decision to buy or not to buy……continue reading

3) The Business Is The Product A business is born from an idea, an idea that something can be done better. The winning model of a business is one that fulfills the perceived needs of a specific segment of customers in an innovative way…..continue reading

4) How Much Is Your Customer Worth How much is your customer really worth? I’m sure you have heard about maintaining a customers lifetime loyalty. You can easily arrive at the value and cost of your sales, and your operating expenses. So, how do you calculate the value of your customer’s lifetime loyalty?…..continue reading

5) Retail Maths In every business, crunching numbers is as important as the air you breath. Numbers tell the story, the performance of your business. We managed by numbers. Numbers need to be analysed to ensure profitability, to control the daily pruchasing, and the management of your business….. continue reading

6) Planning Your Store Design The purpose of retail store design is to create is to create a comfortable environment that is unique in the mind of your customers……. continue reading

7) Factors Affecting Pricing Policy A number of factors can affect your pricing strategy. Most retailers follow a fixed mark-on pricing strategy; others follow a market accepted priced strategy. For me, when a retailer uses market accepted price, his pricing strategy is focused on the customers…… continue reading



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