High Impact Sales

November 11, 2008 | Leave a Comment

I just found a good product that will shows you how to turn your inventory into cashflow. This is aimed at independent retailers who have to compete big box stores, or you have inventory which you need to sell off. Perhaps you have hit a plateau and need to create a high impact sales event. Or perhaps you might just want to exit your business or start another.

Written by Travis W. Walker, retail marketing and liquidation sale expert. His system will give you a professional planned, high impact sales event to move your inventory. Turning your inventory into cash which you can then reinvest back to your business. It’s called Winning Retail™, and it’s based around a single paradigm he calls the “Retail Marketing Triangle”, which consists of Marketing, Merchandising, and Salesmanship.

This system works to create high impact sales to reduce your inventory or as a store closing sale. His product is called Liquidations Secrets Revealed.

In his own words, “the first thing to clarify about this powerful marketing system I’ve created for retailers is that it is designed specifically for high impact retail liquidation Sales, however, the principles in the system can, and should, be used on a daily basis in your store and for smaller, short term sales, and even daily business.”

The Liquidation Secrets™ system are designed for storefront retailers that have customers walking through their doors, shopping for the merchandise, and taking it to a cash register to make a purchase.

Posted by | Filed Under retailing 

Understanding Your Customers Lifestyle

November 4, 2008 | Leave a Comment



The most important factor that contributes to your successful retail business is customer loyalty. To cultivate customer loyalty, you need to have a strong understanding of who they are and what they stand for. The retailer must ensure the quality of the merchandise they sell, and most important, how those merchandise meets the needs of today’s customers’ lifestyle.

Understanding your customers isn’t about knowing how much they spend in your store, where they come from. It is about understanding your customers’ lifestyle, and knowing they are constantly looking for products that make a difference in their life. Whether it is for their health, beauty, or whether it is for their families, their workplace or social life. That is how you build customer loyalty, by being part of their lifestyle.

A retailer has to realize that the success of their business depends on how they contribute to their customer’s lifestyle in terms of value, and quality merchandise. Every product range the retailer sells should aspire to enrich the lifestyle of their customers, promote the best in health, quality and safety, plus be gentle to the environment.

Today’s retailers should promote innovative products that make your everyday life better, at affordable prices and without harm to the environment. Retailing should simply be about delighting your customers with good products everyday.

Develop your own Unique Selling Proposition.

Posted by | Filed Under retailing